Retail Resources & Training Guides

Setup and training

Whether you’re new to Google’s solutions for retailers or just have a specific question about how they work, you’ll find the answers here.

A beginner’s guide to Merchant Center

Learn how to get started, submit your products, and manage how your products show across Google.

Create a Performance Max campaign

Advertise your products to customers across Google by creating a Performance Max campaign.

Skillshop

Grow your skills using Google Ads to advertise your business online, and get Google Ads Certified.

Find the help you need from Google Support

Have a question about your product? Troubleshoot with ease by visiting our product help centers.

Merchant Center Support

Fix common issues, manage your ads, understand how to measure your results.

Google Ads Support

Get expert support as you create and manage your Ads campaigns.

Ask the Help Community

Post your question and get answers from other users like you.

Best practices

We’ve gathered tips, tricks, and ideas to help you optimize your efforts.

BEST PRACTICE

Tips to optimize your product information in Merchant Center

BEST PRACTICE

Achieve your goals across Google’s ad channels with Performance Max

BEST PRACTICE

Unlock holiday shopping success

Success story

IKEA doubles store visits and drives sales with our Merchant Center

When everything-your-home-needs retailer IKEA wanted to expand its online presence, it turned to marketing agency iProspect and Google for help. To start, the teams developed an action plan for improving product data quality and campaign management using Merchant Center. Online visibility increased and in-store visits did, too—all thanks to an improvement in product data quality through Merchant Center.

“ Our new insights into online and offline attribution pave the way to future conversations on expanding our digital strategy and promoting local inventory through online channels.”
— Tania Douglas, IKEA Country Media Manager

When everything-your-home-needs retailer IKEA wanted to expand its online presence, it turned to marketing agency iProspect and Google for help. To start, the teams developed an action plan for improving product data quality and campaign management using Merchant Center. Online visibility increased and in-store visits did, too—all thanks to an improvement in product data quality through Merchant Center.

When everything-your-home-needs retailer IKEA wanted to expand its online presence, it turned to marketing agency iProspect and Google for help. To start, the teams developed an action plan for improving product data quality and campaign management using Merchant Center. Online visibility increased and in-store visits did, too—all thanks to an improvement in product data quality through Merchant Center.

“ Our new insights into online and offline attribution pave the way to future conversations on expanding our digital strategy and promoting local inventory through online channels.”
- Tania Douglas, IKEA Country Media Manager

Key stats

232%
growth in store visits

2X
sales
Success Story

Sportline increases conversion value by 227%

Sportline, one of Argentina's leading sporting goods retailers, used Google’s Smart Shopping campaign to increase conversion value and return-on-ad-spend.

“ Smart Shopping campaigns helped us deliver results without increasing our workflow, which has let us focus on finding new ways to keep growing our business.”
— Evelyn Feler, Director, Sportline

Sportline, one of Argentina's leading sporting goods retailers, used Google’s Smart Shopping campaign to increase conversion value and return-on-ad-spend.

Sportline, one of Argentina's leading sporting goods retailers, used Google’s Smart Shopping campaign to increase conversion value and return-on-ad-spend.

“ Smart Shopping campaigns helped us deliver results without increasing our workflow, which has let us focus on finding new ways to keep growing our business.”
- Evelyn Feler, Director, Sportline

Key stats

227%
increased conversion value

+621%
Return-ad-spend (ROAS)
Success story

SportScheck saw a 108% lift in store visits through local inventory ads

SportScheck used local inventory ads to get real-time product inventory in front of mobile searchers. After rolling out local inventory ads for its in-store inventory, the brand saw an upswing in both in-store traffic and offline revenue.

“ As a multi-channel retailer, it was important for us to reach customers across every channel. Local inventory ads were a great way to reach our customers with relevant product information when they went online to search.”
— Rahel Götz, Team Lead for Online Performance at SportScheck

SportScheck used local inventory ads to get real-time product inventory in front of mobile searchers. After rolling out local inventory ads for its in-store inventory, the brand saw an upswing in both in-store traffic and offline revenue.

SportScheck used local inventory ads to get real-time product inventory in front of mobile searchers. After rolling out local inventory ads for its in-store inventory, the brand saw an upswing in both in-store traffic and offline revenue.

“ As a multi-channel retailer, it was important for us to reach customers across every channel. Local inventory ads were a great way to reach our customers with relevant product information when they went online to search.”
- Rahel Götz, Team Lead for Online Performance at SportScheck

Key stats

+108%
increase in in-store visits at constant store visit rate

+2X
offline revenue for traffic driven by local inventory ads
SUCCESS STORY

GetFPV sees 45% increase in customer lifetime value

GetFPV, a drone retailer, wanted to drive sales by building online visibility. To achieve their goal, they worked to improve their product data for Shopping Actions and compare sales performance over three months. This helped the brand increase their customer lifetime value, and bumped up web traffic by 25%.

“ Shopping Actions helps us provide drone-enthusiasts with a quick, seamless, and easy way of purchasing our products. We’ll continue to use Shopping Actions to acquire and convert more new customers.”
— Roy Fung, Vice President of Digital Commerce, GetFPV

GetFPV, a drone retailer, wanted to drive sales by building online visibility. To achieve their goal, they worked to improve their product data for Shopping Actions and compare sales performance over three months. This helped the brand increase their customer lifetime value, and bumped up web traffic by 25%.

GetFPV, a drone retailer, wanted to drive sales by building online visibility. To achieve their goal, they worked to improve their product data for Shopping Actions and compare sales performance over three months. This helped the brand increase their customer lifetime value, and bumped up web traffic by 25%.

“ Shopping Actions helps us provide drone-enthusiasts with a quick, seamless, and easy way of purchasing our products. We’ll continue to use Shopping Actions to acquire and convert more new customers.”
- Roy Fung, Vice President of Digital Commerce, GetFPV

Key stats

45%
lifetime value

25%
increase in organic traffic
Success story

Safavieh furnishes better product data, sees 35% increase in clicks

International home furnishings company Safavieh submitted data to Manufacturer Center to better showcase their collections through Shopping ads. Prior to participating in Manufacturer Center, their products were often displayed in search results without up-to-date images, product attributes, videos or detailed descriptions. With Manufacturer Center, Safavieh has captured consumer attention by providing more enhanced content, so when a consumer searches for “rugs”, Safavieh can showcase multiple high-resolution zoomable images, YouTube videos, and longer descriptions.

“ Manufacturer Center has provided us with a great way of engaging our customers with more accurate, useful information. We can’t say enough about how being part of Google Manufacturer Center is helping to drive more traffic to our website, our retail partners’ websites, and ultimately greater sales for our products.”
— Arash Yaraghi, CEO, Safavieh.

International home furnishings company Safavieh submitted data to Manufacturer Center to better showcase their collections through Shopping ads. Prior to participating in Manufacturer Center, their products were often displayed in search results without up-to-date images, product attributes, videos or detailed descriptions. With Manufacturer Center, Safavieh has captured consumer attention by providing more enhanced content, so when a consumer searches for “rugs”, Safavieh can showcase multiple high-resolution zoomable images, YouTube videos, and longer descriptions.

International home furnishings company Safavieh submitted data to Manufacturer Center to better showcase their collections through Shopping ads. Prior to participating in Manufacturer Center, their products were often displayed in search results without up-to-date images, product attributes, videos or detailed descriptions. With Manufacturer Center, Safavieh has captured consumer attention by providing more enhanced content, so when a consumer searches for “rugs”, Safavieh can showcase multiple high-resolution zoomable images, YouTube videos, and longer descriptions.

“ Manufacturer Center has provided us with a great way of engaging our customers with more accurate, useful information. We can’t say enough about how being part of Google Manufacturer Center is helping to drive more traffic to our website, our retail partners’ websites, and ultimately greater sales for our products.”
- Arash Yaraghi, CEO, Safavieh.

Key stats

46%
increase in impressions vs. category benchmarks

35%
increase in clicks vs. category benchmarks