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Manufacturer Center

Google Manufacturer Center helps you provide the most up-to-date and authoritative product info into Google, making it available to potential customers. That way, you’ll be able to drive sales and expand your brand’s reach whenever shoppers are searching and buying.

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Here’s what you can do with Manufacturer Center

Showcase your content to potential customers

Submit detailed product information to Manufacturer Center to help shoppers discover which one of your products is right for them. Not only will existing Shopping ads be matched to more shopper queries, but you’ll also be able to highlight product features you know your customers care about the most, directly in product detail pages on Google.

Discover more insights

Find actionable insights on how your products perform on Google. Access analytics for brand manufacturers in Manufacturer Center, such as which competitor products are most often showing up next to yours, average selling prices across all your retailers, and aggregated performance for Shopping ads on Google.

  • Success story

    Johnson & Johnson cleans up with 27% more clicks by uploading richer product data

    Johnson & Johnson, manufacturer of popular household brands such as Band-Aid, Neutrogena, and more, is driving a premium search experience for products like their light therapy acne treatment mask by uploading more accurate and descriptive data into Manufacturer Center. The strategy helped Johnson & Johnson engage more potential customers with their retailers’ Shopping ads and beat category benchmarks for their products.

    “ Google Manufacturer Center provides us as brand manufacturers, the ability to influence product experiences, drive purchase decisions, and surface high quality and accurate product information, content, and product imagery.”
    — Faisal Rangwala, Sr Manager, eCommerce Strategy, Johnson & Johnson.

    Johnson & Johnson, manufacturer of popular household brands such as Band-Aid, Neutrogena, and more, is driving a premium search experience for products like their light therapy acne treatment mask by uploading more accurate and descriptive data into Manufacturer Center. The strategy helped Johnson & Johnson engage more potential customers with their retailers’ Shopping ads and beat category benchmarks for their products.

    Johnson & Johnson, manufacturer of popular household brands such as Band-Aid, Neutrogena, and more, is driving a premium search experience for products like their light therapy acne treatment mask by uploading more accurate and descriptive data into Manufacturer Center. The strategy helped Johnson & Johnson engage more potential customers with their retailers’ Shopping ads and beat category benchmarks for their products.

    “ Google Manufacturer Center provides us as brand manufacturers, the ability to influence product experiences, drive purchase decisions, and surface high quality and accurate product information, content, and product imagery.”
    - Faisal Rangwala, Sr Manager, eCommerce Strategy, Johnson & Johnson.

    Key stats

    22%

    increase in impressions vs. category benchmarks

    27%

    increase in clicks vs. category benchmarks

  • Success story

    Safavieh furnishes better product data, sees 35% increase in clicks

    International home furnishings company Safavieh submitted data to Manufacturer Center to better showcase their collections through Shopping ads. Prior to participating in Manufacturer Center, their products were often displayed in search results without up-to-date images, product attributes, videos or detailed descriptions. With Manufacturer Center, Safavieh has captured consumer attention by providing more enhanced content, so when a consumer searches for “rugs”, Safavieh can showcase multiple high-resolution zoomable images, YouTube videos, and longer descriptions.

    “ Manufacturer Center has provided us with a great way of engaging our customers with more accurate, useful information. We can’t say enough about how being part of Google Manufacturer Center is helping to drive more traffic to our website, our retail partners’ websites, and ultimately greater sales for our products.”
    — Arash Yaraghi, CEO, Safavieh.

    International home furnishings company Safavieh submitted data to Manufacturer Center to better showcase their collections through Shopping ads. Prior to participating in Manufacturer Center, their products were often displayed in search results without up-to-date images, product attributes, videos or detailed descriptions. With Manufacturer Center, Safavieh has captured consumer attention by providing more enhanced content, so when a consumer searches for “rugs”, Safavieh can showcase multiple high-resolution zoomable images, YouTube videos, and longer descriptions.

    International home furnishings company Safavieh submitted data to Manufacturer Center to better showcase their collections through Shopping ads. Prior to participating in Manufacturer Center, their products were often displayed in search results without up-to-date images, product attributes, videos or detailed descriptions. With Manufacturer Center, Safavieh has captured consumer attention by providing more enhanced content, so when a consumer searches for “rugs”, Safavieh can showcase multiple high-resolution zoomable images, YouTube videos, and longer descriptions.

    “ Manufacturer Center has provided us with a great way of engaging our customers with more accurate, useful information. We can’t say enough about how being part of Google Manufacturer Center is helping to drive more traffic to our website, our retail partners’ websites, and ultimately greater sales for our products.”
    - Arash Yaraghi, CEO, Safavieh.

    Key stats

    46%

    increase in impressions vs. category benchmarks

    35%

    increase in clicks vs. category benchmarks

  • Success story

    4XEM plugs into 46.6% more impressions

    4XEM partners with some of the US’s largest retailers such as Walmart, Best Buy, and Staples, to promote its high performance technology products through online advertising channels like Shopping Ads; however, 4XEM’s retail partners weren’t always able to provide the most up-to-date and accurate product information. Incomplete product descriptions prevented 4XEM’s products from appearing more prominently online. Working with GfK Etilize, 4XEM used Manufacturer Center to elevate their brand experience and stand out in a crowded marketplace.

    “ Since working with Google Manufacturer Center, our overall product exposure has significantly improved and elevated our brand leading to higher sales volumes. We are committed to Google Manufacturer Center being a large component of our marketing strategy now and in the future.”
    — John Fortier, President of 4XEM

    4XEM partners with some of the US’s largest retailers such as Walmart, Best Buy, and Staples, to promote its high performance technology products through online advertising channels like Shopping Ads; however, 4XEM’s retail partners weren’t always able to provide the most up-to-date and accurate product information. Incomplete product descriptions prevented 4XEM’s products from appearing more prominently online. Working with GfK Etilize, 4XEM used Manufacturer Center to elevate their brand experience and stand out in a crowded marketplace.

    4XEM partners with some of the US’s largest retailers such as Walmart, Best Buy, and Staples, to promote its high performance technology products through online advertising channels like Shopping Ads; however, 4XEM’s retail partners weren’t always able to provide the most up-to-date and accurate product information. Incomplete product descriptions prevented 4XEM’s products from appearing more prominently online. Working with GfK Etilize, 4XEM used Manufacturer Center to elevate their brand experience and stand out in a crowded marketplace.

    “ Since working with Google Manufacturer Center, our overall product exposure has significantly improved and elevated our brand leading to higher sales volumes. We are committed to Google Manufacturer Center being a large component of our marketing strategy now and in the future.”
    - John Fortier, President of 4XEM

    Key stats

    46.6%

    increase in impressions vs. category benchmarks

    37%

    increase in clicks vs. category benchmarks

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Frequently asked questions

Where is Manufacturer Center available?

Google Manufacturer Center is available globally in most countries around the world. A full list is available here.