Show your business and products across Google for free
Show your business and products across Google for free
People shop on Google more than a billion times a day. With a Merchant Center account, you can attract more customers by listing your products and business on Google Search, Maps, YouTube, and more.
How Merchant Center works
List your products and business across Google for free
Get started by creating a free Merchant Center account and providing information about your products. If you have a physical location, you can also create a Business Profile to list and manage your local store.
Customers click to purchase your products
Your business and products can appear on Google Search, Maps, and more, when users search for your business or products. Once a customer clicks, you can direct them to your online store, or to a physical location to complete their purchase.
Grow your business with personalized insights
We'll provide actionable insights about how customers interact with your business and products so you can help increase traffic to your site or local store.
Help boost your sales with paid advertising
When you're ready, you can promote your products to reach more customers with advertising that drives sales.
Your business and products can show up across Google
Stand out on
Google Search
Your products can appear when customers search for offerings like yours. If you have a physical location, your Business Profile can let you connect with customers and direct them to your local store.
Reach local customers on Google Maps
Your local business can appear when customers search for businesses or products like yours on Google Maps. Your Business Profile can provide key information about your business and guide users to your store.
Get discovered on YouTube
Your products can appear when customers search for offerings like yours on YouTube.
Attract shoppers on Google
Your products can appear when customers search for offerings like yours on the Shopping tab.
Be seen on Google Images
Your products can appear when customers search for offerings like yours on Google Images.
List your products on Google straight from your e-commerce solution
You can automatically add your products to Google when you link your e-commerce store to Merchant Center. Plus, any future changes you make to products are automatically synced to Google.
Not on one of our partner e-commerce providers? No problem, you can upload a file or spreadsheet or enter individual products instead.
500,000+ online businesses use Google Merchant Center
aeropostale
400% growth in online shopping revenue
Free listings is a great addition to the impact Google’s retail ads and commerce solutions have made in our e-commerce growth this past year.
Connor Sheridan, Strategist, Tinuiti
woodland-direct
5% increase in revenue
We’ve been using Shopping ads for eight years to connect meaningfully with our audience. Supplementing our existing campaigns with free listings was key to lifting our visibility during a time when consumers were increasingly shopping online.
Marcus Regan, Marketing Manager, Woodland Direct
sharper-image
35k lift in free clicks
Adding free listings to our marketing mix was easy and pain-free. Combined with Shopping ads, we are now able to reach and service even more customers at a time when overall demand in online retail is high.
Alex Wargo, Director of Digital Marketing, Sharper Image
When you’re ready, boost your sales with paid ads
Promote your products to reach more customers. Advertising on Google lets you promote your online and local inventory to increase traffic to your site or local store. The best part? You only pay when someone clicks on your ad and visits your store.
Frequently asked questions
When you’re ready, you can supplement your free listings with paid advertising. Paid product ads show up more prominently and can reach even more potential customers. With Google Ads, you choose the goals you want to achieve, and you’ll never pay more than your monthly budget cap.
Our beginner’s guide to Merchant Center can teach you more about getting started and how to manage your presence across Google's platforms.
If you don't use a supported platform, you can upload your product offerings via a file or spreadsheet, or manually enter individual products.
Learn more about where products show and the requirements.
