Smart Shopping campaigns
Today’s shoppers are always on, shopping across platforms and devices, online and offline, seamlessly. Smart Shopping campaigns help you put your products in front of the shoppers who are looking for what you offer on Google—whether they’re at home, on mobile, or in the store. The best part? You only pay when they click.1
Here's what you can do with Smart Shopping campaigns
Broaden your reach
With Smart Shopping campaigns, products are eligible to show up across all of Google's properties and reach users wherever, and whenever, they're searching or consuming content.
Drive traffic and sales
With Google’s Shopping campaigns, we’ll help more customers find your products—online and in store.
Uncover insights and trends
Want to know what sells? We’ll help you drill down and figure out what’s performing and what isn’t. Also, get competitive insights to help strengthen your offering.
Show your ads to hundreds of millions of potential customers on Google surfaces each day
STORE VISITS CONVERSION GOAL
Optimize for online and in‑store conversions
Whether your customers are looking for what you sell online or in the real world, you can reach them in both places. Add the store visits goal in your Smart Shopping campaigns to optimize for both online conversions and in-store purchases.
Learn moreGet Started right from your eCommerce platform
Select your eCommerce platform provider to get your products on Google.
Let’s set up a Smart Shopping campaign
Get startedFrequently asked questions
In Europe, Smart Shopping campaigns can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general search results pages and on any other surfaces the CSS has opted in to.
Automated ad creation and placement means that your ads will appear in the ad spaces where they're relevant and that your bids will be set to maximize your conversion value.
- 1 In Europe, Smart Shopping campaigns can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general search results pages and on any other surfaces the CSS has opted in to.